🤝Introducing Pacts
TL;DR: Pacts lets onchainers monetize their history, time and liquidity. Projects offer exclusive rewards to attract new users to try their products. Engage consistently to receive more benefits.
What is Pacts?
Pacts is a marketplace that allows onchain users to monetize their time, attention and liquidity by participating in exclusive incentive campaigns from various projects.
These campaigns, called "pacts", involve bidding for the attention of valuable onchain users to try out new product features, encouraging loyalty and adoption.
Why Pacts?
In the current landscape, questing platforms often fail to deliver lasting value to projects, allowing sybils to exploit incentive pools at the expense of real onchain users. This results in repetitive, single-action quests that onchain power users tend to avoid, leaving projects with an audience of sybils and predatory users who have no real interest in the product.
Pacts is a new onchain marketing primitive solving the most critical issues in crypto user acquisition:
Sybil issue - target only relevant active onchain users or user groups using any conditions, onchain pointers, or attribution tools.
Retention issue - single-action-based quests are a broken model. Pacts helps achieve higher user retention through longer-term milestone-based campaigns aimed at creating a habit.
Distribution issue - instead of sifting through thousands of identical, repetitive quests, users receive offers from projects based on their onchain behaviors and interests.
Misguided incentives issue - Pacts ensures that users are rewarded for organic and valuable onchain activity, decreasing marketing spend on irrelevant actions and metrics.
Looking to target and acquire valuable users? Get in touch with us.
Who is it for?
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